Suicide prevention

During the month of October, we partnered with the State of Washington to produce a suicide prevention campaign in Pierce, Southwest, and North Central counties. These counties were selected due to above average suicide statistics. The goal was to raise awareness both to suicide prevention and to the multiple Help Lines available throughout the state. Awareness was raised through the use of online ads and outdoor billboards.

Ads

In total, over 120 ads were created and run across multiple social media sites and/or as online advertisements. Users would then be routed to a help line, in their respective county, run by licensed Beacon counselors.

Billboards

Billboards where produced in two phases, with each round of billboards visually tying back to the online campaign.